Making a Difference, 1,000 Pounds of Trash at a Time

Today’s blog post comes from our wonderful Marketing Intern and cleanup expert, Bri Lobato! image

This past beautiful fall morning in San Diego, we came together with Karl Strauss to host a cleanup along the Rose Canyon bike paths and surrounding San Clemente Canyon. Tucked between an active railroad and the I-5 freeway, it offers pleasant views of Rose Canyon’s coastal sage and chaparral-covered hills. It is a car-free space to exercise and unwind without the dangers and sounds of road traffic. San Diego is a very hilly region of Southern California, so during and after rainfall events trash and debris collect in canyons such as this one. Not only does this cause an eyesore for anyone using the paths, but eventually the collected debris is bound to reach storm drains and our ocean.


Community members of all ages were invited to help clean up and join a fun mixer at the new Karl Strauss tasting room (planted just about a football field away from the start of the off- road bike path) directly following. 21+ volunteers were given a voucher for a free brew immediately following the cleanup, and able to choose from their 20-tap array of options! The most impactful and fun cleanups bring people together. The outdoor patio suddenly became a place where everyone was talking about the crazy items they found, sharing information on how they like to stay involved in the community, and enjoying a cold one while they were at it!image_3

The results! Thanks to our 134 volunteers who cleaned up 750 pounds of trash and 158 pounds of recycling!
The results! Thanks to our 134 volunteers who cleaned up 750 pounds of trash and 158 pounds of recycling!

134 volunteers, 908 pounds of trash and recyclables taken care of, 1 HUGE difference was made! A huge thank you to ecoATM for sponsoring the event and bringing out lots of helpful individuals, and big thanks to all of the families, cyclists, and other San Diegans who took a couple hours out of their Saturday to participate! We hope to pair up with more of San Diego’s breweries in the future for cleanups such as this one.


Interested in volunteering for an event? Check out our upcoming volunteer projects!