True love for San Diego is shown in what we do — from picking up litter to recycling, composting, and conserving resources. Every small step counts, and together, we make a big difference.

LOVE SD is a county-wide movement that inspires every San Diegan who cares about their community to take environmental action. By showing love for where we live, we protect San Diego’s natural beauty for generations to come. This campaign is about uniting all San Diegans in the shared goal of keeping our home clean, green, and thriving.