SAN DIEGO — I Love A Clean San Diego (ILACSD) announced a refreshed logo and visual design to reflect the organization’s growth as a leading environmental nonprofit.
While the look has evolved, ILACSD remains committed to its long-standing purpose: empowering San Diegans to be leaders in conservation and waste-free living.
The refreshed look mirrors the organization’s passion, energy and excitement behind preserving San Diego’s natural environment.
“ILACSD has been dedicated to creating countywide environmental efforts since its founding in 1954,” said Steve Morris, executive director of ILACSD. “That isn’t changing. Our refreshed brand is vibrant, unifying and celebratory of the momentum we’re building all together.”
ILACSD worked on the refresh with MiresBall, a San Diego-based creative agency that also designed the organization’s last logo.
“The refreshed visual identity builds on our work for ILACSD over 10 years ago — retaining the brand’s signature colors while creating a cleaner, more legible and digital-friendly mark,” said John Ball, principal creative director at MiresBall. “Reflecting the organization’s county-wide efforts beyond its well-known beach cleanups, the streamlined identity makes a simple, direct statement that reflects the passion and commitment San Diegans have as caretakers for their community.”
The new branding will roll out across ILACSD’s website and digital platforms beginning May 4, 2026.
About I Love A Clean San Diego
I Love A Clean San Diego (ILACSD) is an environmental nonprofit supporting San Diego County residents and businesses through education, volunteer events and workshops since 1954. I Love A Clean San Diego’s programs are an environmental catalyst, awakening passion and empowering San Diegans to be leaders in conservation and waste-free living. For more information, to volunteer or to donate, visit cleansd.org or call (619) 291-0103.
